A Figment5 Blog
Tesa NicolantiIf you’ve ever heard someone say, “You really need to work on your SEO.” And you nodded like, “Totally!”… …but then quietly thought: “Wait, what even IS SEO?” You're not alone. And you're definitely not behind. Let’s clear it up — with zero tech-speak, zero fluff, and 100% real talk about how SEO actually works for your business (not just around it).
Tesa NicolantiIf you’re not showing up on Google, you’re invisible to the people actively searching for what you do. And if you’re in the health, wellness, fitness, or beauty industry, that’s a problem — because your next best client isn’t scrolling Instagram. They’re typing “best [your service] near me” into Google right now. And if they’re not finding you? They’re booking with someone else.
Tesa NicolantiBefore a customer ever books an appointment, visits your website, or walks through your front door…They’ve already formed an opinion. It happens fast. Quicker than you can say “first impression.” They decide whether your business feels high-end or low-cost…Whether you seem trustworthy or like a risk…Whether you’re the one or just another option in a sea of sameness.
Tesa NicolantiIf you’ve ever finished a great service, smiled, handed your client a mirror, and thought “She’s definitely leaving a review…" but then crickets. You’re not alone. It’s not that people don’t want to leave reviews. It’s that life happens. They check their phone. Pick up a kid.Scroll past your reminder. And suddenly that glowing feedback they meant to leave… vanishes.